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K2 looks to give you the feature ideas and experts you need to help shape your stories or to announce the latest news. Our clients are authorities in their fields and cover personal finance to health and wellness to hair to diet, nutrition, cooking and more. You, too, can have K2's media relations specialists work for you!
For all our experts see the following PDF files:
Radio Tours Newsletter
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Personal Finance
The Tax Lady’s Simple Secrets to Planning Your Taxes Year Round
Roni Deutch, tax expert and author of The Tax Lady’s Guide to Beating the IRS: And Saving Big Bucks on Your Taxes has simple secrets to help you save money on your taxes and throughout the year. The Tax Lady’s Guide to Beating the IRS goes in-depth to cover everything you need to know—including an eye-opening history of the Internal Revenue Service. Every step of the way, The Tax Lady’s approach is 100% jargon-free, making it easy to savor the rewards of being a savvy taxpayer. Roni Deutch is available for interviews now! Contact: Shay Pantano by email or phone 212-886-6707.
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Survive and Thrive In Any Economy! Find The Difference Within YOU
How can YOU find The Difference? Award-winning journalist, bestselling author, and sought-after motivational speaker Jean Chatzky answers just that in her newest book, The Difference: How Anyone Can Prosper in Even the Toughest Times. Within The Difference, Chatzky reveals the results of a groundbreaking study, showing everyone how to be successful and remain resilient in both good times and bad. This exciting new publication provides an antidote for those who are fearful of what their financial future holds—whether it be holding on to one’s job, reducing debt or preserving (or rebuilding) a hard earned nest egg. You don’t have to be born rich to get the difference. For more information, please contact K2's Shannon Koenig by email or phone 212-886-6710.
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No Religion? No Problem: From None to One!
Americans claiming no religion has increased to 15 percent according to a study released by the Program on Public Values at Trinity College. There are less Catholics, Protestants, Baptists and Jews, as more and more people are choosing to self identify and explore less structured spiritual frontiers—or have fallen off the faith map entirely. Those who do not practice organized religion must find a way to balance their own personal beliefs and practices with those of their families, friends, neighbors and co-workers. It can be a complex matter, and critically acclaimed author Rabbi Irwin Kula is available to discuss how applying a method of Global Wisdom can ameliorate an emotionally complicated set of circumstances. Helping the nonbelievers swim among a sea of believers gives everyone’s lives greater depth, improved clarity, more meaning and deeper purpose. Visit www.clal.org for more information about Global Wisdom. Contact: Rebecca Silver by email or phone her at 212-886-6705.
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Health & Well-Being
Suffering from Personal Bail Out? You're Spent!
Feeling depressed from headlines about the growing government deficit? Concerned about how to pay your own debt? None of those problems will be solved here, but Dr. Frank Lipman can make sure you have the energy, drive and momentum to face each day. A pioneering New York physician dedicated to helping his patients combat anxiety, realign body rhythms and restore energy, Dr. Lipman's latest book, SPENT: End Exhaustion and Feel Great Again, is designed to help you feel your best listen to your body and kick that SPENT feeling. The SPENT program incorporates budget-friendly ideas that are easy to incorporate into your daily routine. For more information, visit spentMD.com. Please contact Rebecca Silver by email or phone 212-886-6705..
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Unbalanced Hormones Cause Toxicity in Millions of Americans
Dr. Barry Sears, one of the world’s foremost authorities on the hormonal effects of food, surprises America with his latest book, Toxic Fat. Based on the newest breakthroughs in molecular biology and coupled with his own research, Toxic Fat brings together a revolutionary 30-day plan to begin the reversal of the underlying cause of obesity. In Toxic Fat, Dr. Barry Sears address the critic role that the government’s agribusiness policies had on the explosion in obesity and how maintaining wellness lies in controlling your hormones. For an interview with Dr. Barry Sears, contact Shay Pantano by email or phone 212-886-6707.
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Embrace Your Hormones -- Tap Into Your Venus Week
Dr. Rebecca Booth explains hormonal changes in a way that empowers women and supplies them with knowledge about their bodies they can use at all stages of their menstrual cycle. From your first period all the way to menopause, hormones have been explained and discussed in a negative way, which can make experiencing menopause more difficult. In her book, The Venus Week: Discover the Powerful Secret of Your Cycle…At Any Age, Booth provides simple, specific modifications to diet, health and beauty regimens, women can enhance and maximize the Venus Effect so that you can have this feeling for more than a week. For more information, visit the Venus Week Web site. For additional information, please contact Rebecca Silver by email or call 212-886-6705.
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Social Activism
SPEAK UP and Prevent School Shootings: A Columbine Survivor Shares Her Story
April 20th marks the 10 year anniversary of the tragic shootings at Columbine High School. A government study conducted shortly after Columbine showed that in 81% of school shootings, the attackers revealed their plans to other students beforehand. To combat school violence, PAX/Real Solutions to Gun Violence launched SPEAK UP, the first and only anonymous national hotline for students to report weapon threats. In seven years the hotline has received more than 30,000 calls, preventing hundreds of potential tragedies. Recognizing the popularity of text messaging and the ease in which students communicate electronically, the national education and awareness campaign is now introducing text messaging capabilities to provide an additional way students can keep their schools and communities safe.
Columbine survivor Crystal Miller is available to discuss SPEAK UP and the powerful effect one student can have. To anonymously phone in a threat, call 1-866-SPEAK-UP. Contact Rebecca Silver by email or phone 212-886-6705.
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Relationships
Excuse Free Living
Known as Dr. Leslie, Leslie Seppinni is a Doctor of Clinical Psychology (Psy.D) and Licensed Marriage Family Therapist (LMFT). With over 18 years of experience specializing in cognitive behavioral therapy, her Excuse Free Living philosophy focuses on “The 4 C’s: Curiosity, Conviction, Courage and Commitment.” Dr. Leslie’s extensive education, experience in clinical psychology and work as a Crisis Intervention Specialist enables her to discuss a wide spectrum of psychology-related issues. Dr. Leslie can provide commentary and psychological analysis on topics relevant to recent headlines including (but not limited to): the mental impact of the recession on individuals and families. The emotional effects of traditional weight loss and weight loss surgery (WLS), the coping strategies necessary in relationships: family, marriage, dating, parenting, career, the psychology of racism in America today, the state of mental health services across the country. For more information, please contact Marissa Hermo at Krupp Kommunications.
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Green Living
Commit to “Greener” Living Beyond Earth Day With Easy Solutions from Gaiam
Make a small change that will reduce landfill waste. Stop buying plastic bottled water and fill up at home with Gaiam’s eco conscious 100% recyclable Stainless Steel Water Bottles. The BPA-free water bottles are Earth friendly and come in four designs that convey messages of eco living and world peace. For bigger changes to save the environment, Gaiam recently paired up with Planet Green, to introduce a new line of DVD’s about green living topics. The DVDs offer fresh advice for eco living from experts like Sara Snow, Steve Thomas and Danny Seo, and celebrity activists Leonardo DiCaprio and Adrian Grenier. The topics range from raising children in a sustainable environment, greening your home, to rebuilding your community in an eco friendly way. Please contact: Shannon Koenig by email or phone 212-886-6710.
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Fitness
Pilates Found Effective in Cancer Rehabilitation
Everyone knows that Pilates is great to strengthen your core and tone muscles, but only recently has the medicinal side of Pilates come to light. Pilates expert, Mari Winsor, with over 25 years experience has worked with brave women during their rehabilitation and explains that Pilates has been “prescribed” for many who have chronic illnesses, especially breast cancer. Doctors are recognizing that Pilates has real benefits to a woman over coming breast cancer surgery such as promoting lymph node drainage to reduce the swelling caused by lymphedema, improving shoulder girdle mechanics to aid in the breakdown of scar tissue, off-setting the effects of chemotherapy and re-establishing proper muscular firing patterns. The new Mari Winsor Pilates DVD, offers a convenient at home work out with modifications for the person who has been recommended Pilates as part of treatment and for those who want a sculpted body. Real people to provide testimonials and Mari Winsor are available for an in-studio discussion. Please contact Shay Pantano by email or phone her at 212-886-6707.
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Walk Your Way to Your First 5K: New Gov't Guidelines Emphasize Moving
If your diet has hit a plateau or you’re just looking to add a little spring to your step, now is the perfect time to learn how easy it is to get moving. The Weight Watchers “Momentum Walk-It Challenge” is an easy-to-follow program that gets people from their couch to their first 5k event in 8 weeks. Partnering with The Active Network, a leading online community that promotes exercise, Weight Watchers developed a special online walking program that includes tips from trainer Jenny Hadfield – who knows full-well that walking is the perfect way to get moving, burn calories and tone muscles. Jenny once was barely able to run from her house to the end of her street. Step by step, she trained and now completes marathons and endurance races, training others to help reach their health and fitness goals. Contact Kim Newman by email or phone 212-886-6712.
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Technology and Job Opportunities
Turn That Pink Slip Into a Paycheck
Scrunched that pink slip in a ball by the wireless mouse? Many talented techies are using their suddenly free time power leveling through World of Warcraft or tweeting about the latest episode of Battlestar Galactica. Instead of those fun but not quite lucrative activities, techies can now put their skills to use by giving expert advice through LivePerson (www.LivePerson.com) on topics like HTML, java, networking, cloud computing and everything in between. It’s simple—they already have the knowledge and skills, so they might as well get paid for it. Whereas Faceless Conglomerate may have decided it no longer needs a third of its tech force, plenty of small businesses and individuals still have Web sites to be developed, databases to build and basic computer problems to troubleshoot. LivePerson bridges the gap between the skilled experts who have knowledge to share and the people who need personalized help. LivePerson has thousands of experts in more than 600 categories including Computer Programming, Counseling, Spirituality, Health and Finance. For more information, please contact Marissa Hermo.
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Octomom Fires Her Caregivers! Have No Fear, SitterCity is Here
Need assurance that your babies, dogs and/or parents or elderly friends are being taken care of and you cannot be two places at once? Now you have a solution!
Sittercity is America’s first and largest network, connecting caregivers with care seekers, with over one million caregiver profiles nationwide in the areas of childcare, pet care, senior care, and home care and tutoring. Genevieve Thiers, founder and CEO of Sittercity has created a thriving platform in a down economy by offering reliable caregivers and EMPLOYMENT OPPORTUNITIES to those in need of work. Whether you’re in need of a sitter or a caregiver seeking a job, Sittercity can help. Find out what to look for when screening a caregiver now that many are needing to go back to work and the myths and realities of caregiving. Contact Kimberly Metzger by e-mail or phone 212-886-6704.
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Food, Diet & Nutrition
Food Shopping Made Easy: Lessons from the Supermarket Guru Phil Lempert
The Supermarket Guru Phil Lempert has been predicting the future of food for over 25 years. Being an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, Phil cuts through the food clutter explaining trends to consumers and businesses in a way we can all understand. Lempert is a consumerologist and can provide commentary and expert analysis on current and future food trends. For more information, visit supermarketguru.com. Please contact Shay Pantano by email or phone 212-886-6707.
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Over-Crowed Restaurants with Expensive Menus Don’t Say “I CARE MOM”
Forgo the hassle and expense of restaurants and show Mom she is appreciated this Mother’s Day with the ultimate breakfast in bed. Taste of Home, the # 1 cooking magazine, features decadent brunch recipes that will make Mom think you hired a chef. Wowing Mom couldn’t be easier with recipes that come from real people –no complicated techniques or hard to find ingredients and each recipe has been tested in the Taste of Home kitchen. So, surprise Mom with hot off the griddle Blueberry Cheesecake Flapjacks or golden flaky Ham & Cheese Breakfast Strudels filled with fluffy eggs, smoky ham and creamy cheese. Wake her up this Mother’s Day with fresh ooey, gooey cappuccino cinnamon rolls that are chockfull of rich coffee flavor. Catherine Cassidy, Editor-in-Chief, is available for an in-studio demo of these and other recipes that will make Mom know just how much she is loved. For more Mother’s Day recipes and ideas go to TasteofHome.com. For additional information and to arrange a segment with Catherine Cassidy, please email Shay Pantano or phone 212-886-6707.
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Spring Into Health: Color Coordinate Your Plate for Better Nutrition
Healthy eating is made simple thanks to Taste of Home’s Healthy Cooking magazine. Everyone knows fresh fruits and vegetables are full of nutrients and vitamins, but the color of food tells exactly the health benefits. Taste of Home’s Healthy Cooking magazine breaks foods down according to color to simplify making healthy choices. So, color your plate with vibrant red (cherries or tomatoes) and eat your way to a healthy heart. Or splash purple (eggplant) and green (spinach) on your plate for better vision and to fight cancer. Taste of Home’s Healthy Cooking magazine has recipes in every color like scrumptious orange Fruit and Carrot Cake to boost your immune system or purpley Blueberry Walnut Bars for antioxidants. Not only is every recipe delicious, but the dishes are easy to make, budget friendly and keep your diet on track –just pick a color! Diane Werner, RD and Food Director of Taste of Home, is available for an in studio to show how to color your plate for health and demonstrate the easy recipes that make healthy eating effortless. To learn more about Healthy Cooking and to find more healthy recipes visit the Healthy Cooking website and to schedule an interview with Diane Werner please email Kimberly Metzger or phone 212-886-6704.
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Personal Development
Americans seek simple solutions to improve various aspects of their life such as health, money, relationships and overall well-being. Gaiam Inc.’s new Personal Development category has the tools needed to get and stay on the right track. For further information regarding the below products, contact Shannon Koenig by email or phone 212.886.6710. |
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Deepak Chopra, author and renowned expert in mind-body medicine, reveals his life-changing prescription for how to live more joyfully and with greater awareness of all things in the Happiness Prescription. In his latest DVD, as scene in the PBS broadcast, The Secrets of Enlightenment, Deepak Chopra reveals the power to transform your world view, bringing insight and a true connection with the universe. |
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Unlock the secrets to true wealth and fulfillment with James Ray in the new Harmonic Wealth DVD. James Ray has taught thousands of individuals to create wealth, both fiscally and emotionally, and will open you up to a new way of living through an effective blend of cutting edge scientific findings and timeless spiritual truths.
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Rodney Yee and Colleen Saidman, two of the most prominent yoga gurus in the world, team up in a new program, The Practical Power of Yoga. First aired on PBS, The Practical Power of Yoga makes yoga approachable and applicable to life. Rodney and Colleen demonstrate simple poses, either sitting in a chair or on a mat, that are accessible to all those who are looking to stay in optimum health throughout life.
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Best-selling author and psychologist, Gay Hendricks introduces three levels of manifestation in his audiobook, The Prosperity Principalthat turn a life that seems like a chore into one that is a journey of discovery and creativity. In The Prosperity Principal, Gay Hendricks teaches advanced techniques for creating abundance in love and money.
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For more information or to schedule an interview, please contact us at K2
Anjali Saxena
212 886 6702
asaxena@kruppnyc.com |
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