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K2 looks to give you the story ideas and experts you may need to help shape your features or to announce new news. Our clients cover personal finance to health and wellness to hair to food and more. You, too, can have K2 work for you!
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Health and Wellness
Amy Hendel’s FAT FAMILIES THIN FAMILIES (is a comprehensive guide to diet and nutrition and provides solid advice for families looking to adopt and maintain a healthy lifestyle. Amy’s four habits for healthy families—Plan Together, Prepare Together, Play Together, Portion Together—and possible integration strategies are thoroughly discussed as well as her Healthy Family for Life (HFL) diet plan, which contains both family and individual food assessments, activity and weight patterns, activity planning, and suggestions for family support. There are also practical tips for making healthy changes on a daily basis and recipes that are simple-yet-nutritious-enough for the busiest of families, making this manual an invaluable reference both for those families who tend toward obesity and encourage unhealthy eating habits and families looking to reinforce their already healthy tendencies. www.healthgal.com |
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Many people know Shawn Phillips as the brother of Bill Phillips, author of the phenomenal bestseller Body for Life, an intensive 12-week fitness transformation plan. Now Shawn steps in with a fresh approach to fitness in STRENGTH FOR LIFE: THE FITNESS PLAN FOR THE BEST OF YOUR LIFE (Ballantine Books, May 2008): an easy-to-implement program to help you get in fantastic shape, enjoy abundant energy, and maintain a lean, strong physique—not just for 12 weeks but for the rest of your life. Let’s face it: With the demands of family, work, and life, many of us simply don’t have the time to stick to a rigorous workout schedule. Through his own life experience, Shawn Phillips has recognized this challenge and risen to it, literally reinventing fitness with a results-oriented program that you can embrace even with your hectic schedule and do either at home or at the gym. Homing in on the idea of building mental and physical strength rather than just sculpting your body, Shawn has pioneered a technique called Focus Intensity Training ™ (FIT), which uses the mind-body connection to yield incredible results, and faster. www.fullstrength.com
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At 35, renowned physician John La Puma was overweight and showing early signs of aging. As a doctor, he knew that his diet was responsible, but as a dedicated foodie, he didn’t want to give up the foods he loved. Eager to find a healthy balance, he turned to research to learn the science of food and to cooking school to discover the art. The result is a marriage of great food and great health he likes to call culinary medicine. Now, Dr. La Puma shares what he learned on his way to becoming a ChefMD in and which he brings to life in CHEFMD™: THE BIG BOOK OF CULINARY MEDICINE. www.chefmd.com
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Everyday Health is the biggest winner! Visitors to the site increased more than any other online property, including Google and Facebook, in 2007, according to a study by comScore Media Metrix. Their study found that Everyday Health was the only property in 2007 to more than triple its traffic, placing among the Internet's most established and popular brands. The increased size also resulted in Everyday Health being named for the first time as one of the top 100 properties. Hear how Waterfront Media went from zero to 14 million unique visitors in one year. www.EverydayHealth.com
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More than 70 million Americans report that they have trouble getting to sleep and staying asleep every night. And 67% of women polled in a recent survey claim they experience a sleep problem three or more times a week, with 33% reporting a sleep problem every single night. Based on interviews with more than 100 of the country’s top sleep experts, SLEEP TO BE SEXY, SMART, AND SLIM by Ellen Michaud provides women with an understanding of the issues surrounding sleep and offers hundreds of solutions, tips, and strategies for dealing with their unique sleep challenges.
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Beyond Yoga and I Am Beyond are the result of Jodi Guber’s lifetime practice of yoga and continuous trainings coupled with her exposure to Hollywood, fashionistas, stylists, entertainment executives, etc. Guber is the driving force behind the creation of I Am Beyond, a multi-faceted company including Beyond Yoga (a yoga inspired lifestyle clothing line), Beyond Malas (a spiritual jewelry line) and yoga instruction. Celebrity fans include Cindy Crawford, Charlize Theron, Julianne Moore, Reese Witherspoon, Molly Sims, and Kelly Lynch. https://iambeyond.com/iambeyond.php
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History
As a 14 year old girl in Poland's Jewish ghetto of Bedzin, Rutka Laskier kept a notebook in which she recorded her thoughts and dreams. Only her non-Jewish friend Stanislawa Sapinska knew of the notebook and where to find it should she be taken to a concentration camp. Rutka died at Auschwitz in 1943 and Stanislawa did what she was told when her friend disappeared: She found her diary, hid it, and told no one. Sixty years later Stanislawa's son-in-law found the notebook in his mother's bookshelf and brought it to Yad Vashem, Isreal's Holocaust memorial institution. Yad Vashem soon discovered that Rutka's father had survived the Holocaust and started a new family but never talked about his past leaving Rutka's half-sister to discover Rutka through the pages of the notebook. Now, for the first time in the United States, RUTKA'S NOTEBOOK (April 2008, in time for Holocaust Remembrance Day on May 1) covering her life, experiences, and story are being shared in English. Hailed as "Poland's Anne Frank," Rutka speaks across the decades: a witness to evil, a voice for the silent and a timeless symbol of resolve. Collaborating with Yad Vashem, the editors of Time add revealing photographs, maps and annotations that bring this fascinating document to life for today's readers and present the horror of this history in an engaging new way.
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Diet and Nutrition
With warmer weather and skimpier clothes on the horizon, losing weight for summer is a pressing priority! This year it’s finally time to look past shaping up just for beach season. Aim to embark on life changes that will have you looking and feeling swimsuit ready all year round! Step into spring with Weight Watchers and learn about the best light and tasty food and recipe ideas to get started for summer and beyond! Also look to WeightWatchers.com and the Weight Watchers Magazine for fun exercise techniques and tips that take advantage of the warmer weather as well as many motivational real life success stories. www.weightwatchers.com |
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Hit a home run! Now that baseball season is underway, Weight Watchers Online for Men is on hand to guide us through the best choices at the ball park and beyond! There’s beer and grilling cheat sheets and other meal ideas for foods that men actually want to eat, as well as gear and gadget reviews and made-for-men workouts. Find out more about Weight Watchers Online for Men at www.weightwatchers.com/men.
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Cooking and Baking
Celebrate the cooking, caring, and sharing with blue ribbon recipes from the editors and real moms from the world’s number one cooking magazine: Taste of Home and THE TASTE OF HOME WINNING RECIPES COOKBOOK (April). Taste of Home receives tens of thousands of recipe contest entries every year. The contests bring out the best in its readers and the passion they feel for their food (the home cooks who win are the magazine’s “celebrities”). Now for the first time – just in time for Mother’s Day – you can find more than 640 of those prize-winning recipes in one book from real moms. Think of Taste of Home as America’s recipe box and THE TASTE OF HOME WINNING RECIPES COOKBOOK as the collaborative essence of American blue-ribbon cuisine – just in time for Fair season! These recipes make meals memorable. Taste of Home Editor-in-Chief Catherine Cassidy and Executive Food Editor Diane Werner (both moms) are available as well as many of the real people whose recipes are featured in the new book. www.tasteofhome.com
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Inspiration
Award-winning author, artist and art therapist Sandra Magsamen is a "creativity expert" who uses her own creative spirit to fashion gifts and collections that help people express themselves and connect with others. She also shows us how to bring that same powerful creative spirit into our own lives as we express ourselves in our own authentic and unique ways. Sandra calls this approach to life living artfully and she shows us how we can access our creativity and use it to live more fully heart-fully. She reminds us to explore and experience each day with more heart, meaning, purpose, and joy. With her vibrant and expressive works that affirm and celebrate life, Sandra has touched millions of people, one heart at a time. Find her on www.oprah.com and www.sandramagsamen.com |
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Sometimes, stepping off the expected path is the right thing to do, even if it feels emotionally and financially scary. That’s how Bob and Melinda Blanchard got to live the life they love. In their first book, A Trip to the Beach, they showed how they left Vermont to start a new life in Anguilla (and quickly realized that living the simple life isn’t so simple but with every hardship comes a blessing). In Live What Your Love, they revealed more stories of how they and others like them found their happiness: How they transformed their lives to get more time with the people they love, more opportunities to do the things that really matter, and, more from their jobs than just a paycheck. Now, the Blanchards are on a mission to encourage anyone who wants to, to live a more passionate life even if it means making unusual choices along the way – to embrace change and create any second act (or third or fourth…) you desire with energy and thoughtfulness. Starting with their new book, CHANGING YOUR COURSE (the first of four from Sterling, starting Spring 2008), they dare us to D.R.E.A.M. (Decide, Research, Evaluate, Act, and Maintain), sharing their stories and asking us and themselves the tough questions that will lead all of us to a life we love. www.livewhatyoulove.com
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Beauty
Combining cutting-edge hair design and technology with eastern philosophy, natural therapies, and spa-style pampering, Insitu Salon is a retreat intended to delight and rejuvenate the mind, body, and spirit in the heart of New York City. Nestled among the treetops of Gramercy Park, Insitu Salon is a sunlit environment filled with peace and creativity. This holistic-minded salon was created to do much more than style hair. Insitu Salon was created to nurture the client's body, mind and spirit. For a one-of-a-kind experience, visit Insitu Salon. www.insitusalon.com
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Business
Through its network of health, diet, fitness and pregnancy Web sites, including its flagship EverydayHealth.com, Waterfront Media enables consumers to find authoritative and actionable health information, and support, necessary to live healthier lives every day. Waterfront Media is the largest privately held online health company and operates Everyday Health. Hear how Waterfront Media went from zero to 14 million unique visitors in one year. www.waterfrontmedia.com |
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She helped put America on Oprah's Great American Debt Diet and she keeps them on it through her Money Group curriculum on www.oprah.com/Jean. She helps millions understand money and financial issues through her regular and new “Money 911” appearances on The Today Show, her column in Money Magazine, and her syndicated newspaper column. She won a "Gracie" as host of the Jean Chatzky Show exclusively on Oprah & Friends for XM radio. But what Jean Chatzky wants more than any award is for us to achieve the same freedom and autonomy in our financial lives that we take for granted elsewhere. In the paperback edition of her New York Times Bestseller, MAKE MONEY, NOT EXCUSES, she takes on each of the excuses we use for avoiding financial responsibility and provides tactics and practical steps to overcome our roadblocks to building a healthy and wealthy financial life.
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Relationships
Why is it so hard to have a happy and healthy marriage these days? Are we as a culture doing something wrong? In a time where the majority of kids come from divorced families – they have fewer and fewer positive examples of what a happy marriage looks like. For Lilo and Gerard Leeds, blissfully married for 56 years, the answers lie in basic long-lost principles of love and respect. They believe that marriage is a lifelong courtship. Teaming up with bestselling author and internationally renowned couple’s counselor Terrence Real, they have created an exciting new celebration of lifelong nuptial joy in WONDERFUL MARRIAGE: A Guide to Building a Great Relationship That Will Last a Lifetime. Seeing a dire need for practical yet realistic advice for all who struggle in love, the authors set out to create a primer of lasting wisdom, not trendy quick fixes. The result is a wealth of time-tested strategies for weathering marital storms, ensuring deep levels of compatibility and (most important of all) having fun together. Advising young people to value character over charm and generosity over selfishness when choosing a mate, the book also discusses the big topics of money, religion, sex, gender roles, child-rearing, and dreams for the future with useful and touching insights about honest and loving communication. Taking a broad and basic view of marriage and avoiding gimmicks and trendy theories, this guide offers solid advice as well as a big pep talk on the happiness—not the hassle—of a committed relationship. WONDERFUL MARRIAGE brims with advice that can transform the lives of all who read it. www.wonderfulmarriage.com
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For more information or to schedule an interview, please contact us at K2
Lisa Bain
212 886 6718
lbain@kruppnyc.com |
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