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NATIONAL, REGIONAL & ONLINE MEDIA RELATIONS
BRAND MANAGEMENT & CONSULTING SATELLITE TELEVISION TOURS ("SMT") RADIO TOURS ("RMT") LOCAL MARKET TOURS MEDIA/MESSAGE TRAINING PRESS KIT & PROPOSAL DEVELOPMENT EVENT PLANNING AND PROMOTION MEDIA SALONS/PRESS CONFERENCES SPEAKING MANAGEMENT CORPORATE SPONSORSHIP National, Regional & Online Media RelationsClear communication and positive media relationships are the foundation of our campaigns. K2 works with our clients to create a media plan that works, a timeline, and customized media lists and pitches designed to deliver the best possible results. Our strong relationships with TV, radio, newspapers, magazines, web sites, and blogs nationwide assure no target will go un-pitched. Brand Management & ConsultingThrough multi-tiered PR strategies combining media relations, management of, and consultation on corporate and publishing initiatives, K2 helps clients create, enhance, or differentiate their brands in a crowded marketplace. Whether a client is looking to launch a new brand or book or reposition an established name in order to reach a different or wider audience, K2's brand managers and consultants will work to grow that name. |
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Satellite Television Tours ("SMT")K2 books, coordinates, and oversees production of every aspect of our live satellite television tours from our studios in New York City and across the country or from virtually any remote location. Our basic SMT covers nearly every production aspect of a five-hour satellite tour that allows for approximately 15-20 interviews with stations nationwide. Additional services like b-roll production, food styling, set build-outs, and more are also available. |
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Local Market ToursFrom individual markets to multi-city tours, K2 arranges local TV, radio, and newspaper bookings in cities nationwide. We can also coordinate and book events, speaking engagements, and presentations and arrange for travel, hotel, and transportation - all accompanied by customized and detailed itineraries. Media/Message TrainingStrong presentation skills and strategic messaging are the keys to successful media, on camera and off. K2 uses intensive one-on-one media- and message-training workshops to help our clients craft talking points and deliver them with the focus and energy that makes for great copy and powerful TV and radio. Press Kit & Proposal DevelopmentStrong press materials - pitch letters, press releases, Q&A, bios, and more - are the foundation for a successful media campaign. Whether you need us to write a full press kit or consult on existing promotional materials, K2 will make sure your press kit best represents your product or service. We also work with authors and companies who are just getting started with their projects to develop proposals and promotion ideas Event Planning and PromotionK2 manages any and all aspects of the events we work on and serves as the main point of contact for the duration of the initiative. We produce and manage events from concept to completion, developing media strategies that allow for pre-event, red carpet, and post-event coverage, and working closely with event producers to ensure success. Media Salons/Press ConferencesK2 develops and executes invitation-only media events designed to have them come to you. For the right clients, working to inform the media about a product or service in these intimate settings is very effective at generating results. Speaking ManagementWhen our authors and experts have the right platform and presentation skills to hold a live audience, K2 reaches out to businesses, conferences, and event management companies nationwide to secure opportunities for paid presentations. K2 can work with you to create promotional materials - speaking topics, sales sheets, sizzle reels - to send to buyers, as well as book and maintain everything from single events to your entire speaking schedule. Corporate SponsorshipFrom product placement at high-profile events to paid spokesperson work with companies and brands, when a client's goal is to identify sponsorship opportunities that extend beyond traditional marketing, K2 works with that client to pinpoint the best brand-building partnerships to create win-win scenarios for both client and sponsor. |


